His Story. End Silence. End Suicide.

Suicide is the leading cause of death of Australian males aged 15-44 and the third leading cause of death of males aged 45-64. Knowing that men are typically less likely than women to reach out for support, Murray PHN has launched the His Story. End Silence. End Suicide. campaign in a bid to reduce the rate of men’s suicide. The campaign has been developed with the help of a consumer reference group to increase awareness and to encourage help-seeking behaviours among men.

The problem with silence is that it feeds isolation, stigma and shame. Every man has a story. This campaign and its messaging is built on hope and the knowledge that through open conversation and connection, no man’s story should ever be lost to silence. By breaking the silence, we can all help to keep these stories going.

Help us to spread the word by visiting and sharing the campaign website https://hisstory.com.au/ posts from our social media pages Facebook / LinkedIn or accessing further information and resources below.

His Story resources

• Communications pack

  Murray PHN has prepared a communications pack, so that local councils, community groups, sporting clubs, healthcare providers, community organisations and others can share and amplify this important campaign and its messaging.

  Click here to view or download and save the communications pack.

• Videos

  Watch and share the videos from our YouTube channel or social media pages as released (in-feed and reel formats):

  • Don’t let silence define his story
  • Connection brings hope
  • His story matters
• Posters

  Four posters have been created featuring three of the men in the social media and video materials. The fourth is a woman with the headline, “What if your voice kept his story going?”.

  All posters have a QR code that links to the https://hisstory.com.au/ webpage and lists key support services that people can call to get help.

  Click here to download all four PDFs.

   

• Social media images

  Use these images together the key messages below or create your own and link to the website: https://hisstory.com.au/

  • Don’t let silence define your story (4:5)
  • Don’t let silence define your story (1:1)
  • Don’t let silence end his story (4:5)
  • Don’t let silence end his story (1:1)
  • What if your voice kept his story going? (4:5)
  • What if your voice kept his story going? (1:1)

  Or download a zip folder containing all images here.

• Key messages
  • Suicide doesn’t discriminate. 2500 men died by suicide in Australia last year. They are not numbers, they’re people. Don’t let silence define his story. Start a conversation today.
  • Men are dying in silence. Brothers. Friends. Sons. Fathers. One conversation could change everything. Don’t let silence define his story. Reach in. It’s time to talk.
  • Your story matters. To us, to you, to everyone. There’s hope in conversation. Don’t let silence define your story. Reach out. We’re listening.
  • If you or someone you know needs help, contact Mensline Australia for 24/7 support. 1300 78 99 78.
• Webpage

  A dedicated campaign website has been created to centralise key messages and connect at-risk people with help and information. The campaign posters link to it via a QR code.

  https://hisstory.com.au/

• If you need support

  If you or a man in your life needs help, Mensline Australia is available 24 hours a day, seven days a week – 1300 78 99 78 or mensline.org.au

  If you are in an emergency situation or at immediate risk of harm to yourself or others, contact emergency services on 000. Other support services include Lifeline – 13 13 14 or lifeline.org.au or Suicide Call Back Service – 1300 659 467 or suicidecallbackservice.org.au

Contact us

For media or resource requests relating to His Story. End Silence. End Suicide. email communications@murrayphn.org.au

For more suicide prevention information and resources, including Murray PHN funded Question. Persuade. Refer. training that helps people to prepare to have important conversation, visit our suicide prevention webpage.

Acknowledgements

We recognise the value that can be unlocked when people with a lived and living experience are involved. Every person’s story, every experience shared, helps develop greater understanding.

Murray PHN acknowledges and thanks everyone who helped shape this campaign: the reference group, the local people who feature as talent and digital creative agency, 2DamCreative.

This campaign is funded by Murray PHN through the Australian Government’s PHN program. While the Australian Government has contributed funding support for this campaign the information contained within it does not necessarily represent the views or policies of the Australian Government and has not been endorsed by the Australian Government.

By breaking the silence, we can help to keep men and their stories alive.